Breaking into the education market can be an exciting opportunity for EdTech companies. Schools, after all, are places where innovation, once it takes root, can spread in deep and lasting ways. Yet the realities of working with schools demand a more subtle, more human approach than many anticipate.
Drawing on years of leadership in schools and consultancy work with educators and organisations, I offer these reflections on how EdTech companies might bridge the gap between innovation and meaningful educational partnership.
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