Category: Digital Strategy

The phrase “pedagogy first” has long been a go-to in discussions about technology in the classroom. It reminds us that the real engine of learning lies not in the devices we use, but in the processes of teaching and learning themselves. Yet recently this notion has come under criticism.

Too often, detractors present a narrow caricature of pedagogy, as if it were simply concerned with the mechanisms involved in the transmission of knowledge, and then dismiss the whole concept as rigid, outdated, and inattentive to the needs of either teachers or students. This position lacks nuance.

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In 2025, according to the Literacy Trust, around two in three (66.5%) young people aged 13–18 reported using generative AI. Those who did were turning to it more frequently, with 45.6% saying they used AI weekly or more often compared with just 31.1% the year before.

Among monthly users, the most common purposes were asking questions (61.2%), getting help with homework (60.9%), and entertainment (52.8%), reflecting both its role as a learning aid and as a tool for everyday curiosity.

I work as both an educational consultant and an ISI school inspector, and when I sit down with any group of GCSE or A Level students (15–18 years old) and one thing becomes clear almost instantly: AI is no longer something approaching over the horizon; it is woven into their everyday learning. While schools and teachers may be exploring a wide menu of platforms, the students themselves have already strongly converged on one: Open AI’s ChatGPT.

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For much of its history, the internet has been a library, a static archive of documents waiting to be searched, sifted, and cited. Education adapted around this model: we taught students how to look things up, how to cross-check sources, and how to evaluate reliability. This seemed reasonable, and it mostly worked well.

But the web is changing. With the rise of generative AI, it is becoming dynamic: information no longer needs to exist in advance; it can be conjured on demand, often personalised to the individual. As I have argued before, my version of the internet may not look anything like yours, because the content itself is shaped by the questions I ask and the data it knows about me.

For schools, this is not an abstract shift. It affects how pupils complete homework, how teachers plan lessons, how administrators manage logistics, and how parents support their children at home. The implications are immense, swinging between utopian promise and dystopian concern. 

Perhaps the best way to explore them is through four familiar characters, each encountering potential scenarios in which this new dynamic web either supports, distorts, or reshapes their everyday experience of school life.

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Each August, as another exam season comes to an end, I look to celebrate the wins and study the losses. I try to resist the temptation to sit back in the comfort of the staffroom armchair and pass judgement. It is always easier to critique in the abstract, rehearsing what others ought to have done differently and with the benefit of hindsight, than it is to offer practical, workable alternatives. The harder, and more honourable, task is to ask instead: what am I prepared to change, to invest in, and to live by? Integrity in school leadership is measured not by cataloguing the failings of others but by modelling the commitment we ask of them. 

With that in mind, I offer five areas where schools might focus their energy to help build lasting improvement:

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Artificial intelligence is already reshaping the way we live, work, and learn. In schools, its presence is felt everywhere: from lesson planning and resource creation to feedback, assessment, and adaptive practice.

For the past three decades, the internet has been built on an archive model: pre-made content, hosted on websites, indexed by search engines, waiting to be retrieved. Education has adapted around this architecture. We teach pupils how to search, sift, and evaluate. We warn them about the risks of unreliable sources, we design assessments that assume access to information, and we spend considerable effort developing their ability to navigate a world of premade content.

But that world is shifting.

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