Author: José Picardo

While listening to Sticky Words, a fascinating podcast discussion between Matthew Abraham and Ada Aka from Stanford university on the power of words and memory in the context of marketing, I found myself reflecting on its implications for teaching and learning. The conversation explored why some words and messages stick while others fade, touching on cognitive science, emotion, and even the surprising role of informality in retention.

The words we choose shape not only the way our messages are received but also the likelihood that they will be remembered. Some lessons linger long after they are spoken; while others fade into the ether, barely registering at all. Why? What makes certain words, phrases, and concepts stick while others slip away?

Cognitive science offers some intriguing answers, and its implications for education are profound. If our goal is for students not just to hear but to retain, then understanding how memory interacts with language is vital.

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Learning walks provide valuable insights into what’s happening in classrooms. But what should an observer look for to get a true sense of teaching and learning quality?

Here are some key aspects that I tend to focus on:

Clarity of Learning Intentions

• Are lesson objectives clearly communicated to students?
• Do students understand what they are learning and why it matters?

What to look for:

• Students able to articulate what they’re working on.

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