Our purpose
In organisations, as in navigation, the greatest peril is not getting lost, but believing we are headed in the right direction when, in truth, we are not. Azimuth Partners Ltd was born from this insight.
Drawing on deep experience at the intersection of leadership, learning, and organisational development, we have seen how transformative it can be when organisations act not merely with ambition, but with clarity of purpose, consistency of character, and strength of capability.
We exist to help individuals lead with intent, and to help teams and organisations grow into true learning communities—places where reflection is a habit, not a luxury; where integrity underpins action; where capability is cultivated with care; and where results are the natural consequence of thoughtful, purposeful endeavour.
We offer something distinct: a compass, not a map. A guide, not a guru. A partner in the journey towards thoughtful, values-driven, sustainable change.
Our approach is grounded in the belief that trust is built through four essential pillars: clear intent, unwavering integrity, proven capability, and meaningful results.
The name Azimuth is not accidental. It is a navigational term, evoking journeys, reorientation, and course correction. In a time when schools, businesses, and organisations of all kinds can feel buffeted by waves of policy, politics, and pressure, Azimuth offers stillness and perspective—a moment to lift one’s eyes from the immediate to the important.
This is not consultancy that arrives with blueprints and buzzwords. It is coaching-led, context-aware, and ethically grounded. Consultancy that listens before it speaks, reflects before it recommends, and partners before it prescribes.
Because the true measure of an organisation is not simply what it achieves, but what it becomes along the way.
José Picardo
José is the founder and principal consultant at Azimuth Partners Ltd. An experienced coach and school senior leader, he specialises in helping individuals and organisations navigate change through coaching, reflection, and strategic development.
With a background in academic leadership, digital transformation, and organisational improvement, José served in senior leadership roles within the UK’s independent sector, bringing deep expertise in curriculum leadership, pedagogy, staff development, and the intelligent use of technology to enhance education.
He now works with schools, education businesses, and organisations beyond the sector, supporting sustainable growth by fostering leadership at every level.
José is a Fellow of the RSA and a winner of a Pearson Teaching Award.