EdTech Strategy and Positioning
Bringing a crucial perspective often missing in EdTech development: the lived experience of senior school leadership.
With over twenty years in education, including senior leadership roles and responsibility for digital strategy and large-scale budgets, we understand how schools really think, choose, and change.
Our experience includes leading successful digital transformation initiatives—proof not only of technical proficiency, but of meaningful, sustainable impact on teaching and learning.
We know that successful EdTech is not just about innovative features—it’s about understanding the realities of schools:
- The importance of aligning with educational values, not just technological trends
- The competing priorities of leadership teams
- The pressures of tight budgets and long procurement cycles
At Azimuth, we help EdTech companies bridge the gap between what schools need and what products offer.
With us, you gain not just a consultant, but a partner who has sat where your future clients sit, and who can help you navigate their world with clarity and credibility.
Because the best EdTech doesn’t just deliver features—it earns trust, creates value, and inspires change.
How we can help
Strategic positioning
Helping you refine your messaging to speak credibly to school leaders’ real needs and priorities.
Product marketing
Offering insight into how your product aligns with current educational strategies, pedagogical practices, and funding streams.
Pilot programme design
Supporting the design and execution of school pilot programmes that build trust, generate meaningful feedback, and create lasting partnerships.
Professional learning strategy
Advising on how to weave professional development and coaching into your product offering, making adoption smoother and deeper.
Leadership insight
Helping your team understand how senior leaders make decisions—and how best to position your offer within that complex landscape.
School communication
Ensuring that your materials (websites, brochures, demos) speak the language of education, not just technology.